Comparing Jūrmala's Prime Neighbourhoods: Dzintari, Majori and Bulduri — Which One to Choose

Three neighbourhoods form Jūrmala's "golden triangle" — the historic heart of the resort between the sea and the railway. Dzintari, Majori and Bulduri sit side by side, share one beach and one railway line, yet each has its own atmosphere, its own price bracket and its own buyers. This article helps you work out which of them best matches what you are looking for.

Prices and market indicators in this article are based on public market reviews for 2025 and on data on transactions registered with the Land Register. Since the number of transactions in the premium segment is small, individual large deals can noticeably shift the averages — so the figures are best treated as reference points rather than precise guarantees.

Dzintari — the aristocratic calling card

Dzintari is the name international buyers associate with Jūrmala more strongly than any other neighbourhood. This is where you find the Dzintari Concert Hall, the well-kept Dzintari Forest Park with its viewing tower, and some of the most expensive front-line villas in the entire city. The atmosphere is representative and calm at the same time: a prestigious address that is nevertheless not as crowded as the centre of Majori.

Property types. Two categories dominate in Dzintari: historic wooden villas and new developments with club-type apartments. This is where some of the most exclusive offers are concentrated, with prices reaching the top price tier. In 2025 it was on Dzintaru Avenue, close to the sea, that one of the year's most expensive new-development transactions was registered — a 210 m² apartment with a 110 m² terrace for EUR 904,000 (EUR 4,304/m²).

Prices. Standard-type apartments in Dzintari were in the range of roughly EUR 1,150 to 1,700/m² at the end of 2025. In the new-development and premium segment prices are considerably higher — from EUR 4,600 to 7,800/m² in exclusive developments, and above EUR 10,000/m² for individual one-of-a-kind properties. In the villa segment, Dzintari traditionally holds the highest price level in the city.

Best suited to. Buyers for whom a prestigious address and status value matter; those looking for a representative villa or an exclusive apartment close to the concert scene and the beach.

Majori — the heart of the resort

Majori is the lively centre of Jūrmala. The pedestrian Jomas Street with its cafés, restaurants and shops, the railway station, festivals and summer events — all of this makes Majori the place with the highest footfall in the whole city. What is an advantage for some may be a drawback for others: in summer the centre is noisy and full of tourists.

Property types. Majori offers a wide choice of pre-war wooden apartments and summer houses, standard-type apartments, individual private houses and new developments closer to the sea. This is also where most of Jūrmala's commercial premises are concentrated — Jomas Street has historically been the most active retail and dining area.

Prices. Private house prices along the Majori–Bulduri stretch ranged from EUR 210,000 to EUR 1,800,000 at the end of 2025. Prices of apartments in new developments, depending on the distance to the sea, match the general range for central Jūrmala (roughly EUR 2,400 to 4,200/m², higher for exclusive properties).

Rental potential. Majori is the strongest neighbourhood for short-term and seasonal rentals, precisely because of its high tourist flow. At the same time, it is worth noting that in 2025 the premium of summer short-term rentals over long-term lets narrowed to an average of 20–30% (in previous years it was 50–70%), so seasonal rental yields are no longer as high as they once were.

Best suited to. Buyers who want to be at the centre of things and within walking distance of everything; investors focused on seasonal rentals and commercial potential; those who value the rhythm of a town more than quiet.

Bulduri — the balance between prestige and convenience

If Dzintari stands for prestige and Majori for liveliness, Bulduri stands for balance. The neighbourhood is bordered on one side by the sea beach and on the other by the Lielupe river with its moorings, while between them stretches a pine forest that reaches into almost every street. Spacious plots, quiet streets and the distance between houses create privacy while preserving a lively, family atmosphere all year round.

Infrastructure. It is the infrastructure that makes Bulduri the most family-friendly neighbourhood: the Bulduri Horticultural Secondary School with its arboretum, the Līvu Aquapark, a theatre, an exhibition hall, shops and a railway station. Everything you need is within walking distance or a short drive away.

Property types. In Bulduri, a home is found both by those looking for an authentic historic summer house (many of them are architectural monuments of national significance in the Jugendstil manner) and by those who want a new apartment in a club-type building with underground parking and a gated grounds.

Prices. Standard-type apartments in Bulduri were in the range of roughly EUR 1,300 to 2,100/m² at the end of 2025 — the highest level for standard-type housing among these three neighbourhoods. Private house prices along the Majori–Bulduri stretch: EUR 210,000–1,800,000. It was in Bulduri that Jūrmala's most expensive private house transaction of 2025 was registered — a 367 m² building on a 1,721 m² plot close to the beach for EUR 2,800,000 (EUR 7,630/m²) — as well as the year's most expensive new-development transaction on Bulduru Avenue (a 228 m² apartment with a 143 m² terrace for EUR 1,100,000).

Value for money. Bulduri often offers a more sensible balance of price and comfort than Dzintari — for a comparable sum you can get more space, a larger plot and greater privacy without giving up a central location.

Best suited to. Families looking for a permanent home who value peace, space and nature; buyers who want a central location without the noise of the centre; investors seeking durable value backed by diverse demand.

Comparison table

Investment returns and liquidity

In all three neighbourhoods the premium segment retains steady long-term appeal, because the supply of the best central locations is physically limited. In 2025 Jūrmala as a whole entered a phase of marked recovery: in several segments transaction activity reached its highest level in ten years, while the number of listings in databases shrank noticeably (by roughly 48% for standard-type apartments and by roughly 38% for new developments).

In terms of liquidity, it should be borne in mind that the premium segment is comparatively narrow and less liquid — selling a particular property may take time, especially in the highest price category. Majori has the advantage in short-term rental yields thanks to the tourist flow, though seasonality here is pronounced. Bulduri offers diversity of demand — both buyers of permanent homes and investors in seasonal rentals. Dzintari, in its top tier, remains a selective but resilient market, where realistically priced unique front-line properties still find buyers.

Pros and cons

Dzintari. Pros: the highest prestige, strong name recognition among international buyers, a calm environment, the concert hall and the forest park. Cons: the highest prices, limited quality supply, lower liquidity in the top tier.

Majori. Pros: a lively centre, the best short-term rental and commercial potential, everything within walking distance, good liquidity in the mid-segment. Cons: summer noise and crowds, less privacy, a shrinking short-term rental premium.

Bulduri. Pros: a balance between the centre and nature, spacious plots and privacy, strong family infrastructure, often a better balance of price and comfort, and record sums confirmed in 2025. Cons: fewer "events" than in Majori, and the concert scene is not next door as it is in Dzintari.

VIP REAL recommendations

In practice, the choice is often decided not by the name of the neighbourhood but by lifestyle and habits. If you are looking for a representative villa or an exclusive apartment and status matters, Dzintari is the logical choice. If you are planning an active, urban resort life or an investment with seasonal rental potential, Majori offers the greatest flexibility. If your priority is a permanent or holiday home for the family, with quiet, space and nature but without giving up a central location, Bulduri will almost always be the more considered decision — and the VIP REAL catalogue covers all three neighbourhoods.

Would you like a personal neighbourhood recommendation based on your own budget, goals and lifestyle? Get in touch with the VIP REAL experts — we will help you shortlist specific properties in Dzintari, Majori and Bulduri and compare them against real market indicators.